Qualtrics Survey | Qualtrics Experience Management

We are a team of MBA students from UCLA Anderson conducting research on behalf of a women’s sports organization to better understand fan engagement and experience. Your feedback will help shape future matchdays, digital content, merchandise, and community initiatives. Participation is completely voluntary, and responses will remain confidential and anonymized in our research. Thank you for sharing your thoughts!

Which of the following best describes your level of fandom of Thorns?

Superfan: I actively follow the team, watch most games, purchase merchandise, attend matches when possible, and engage regularly on social media or fan communities.
Fan: I follow the team closely, watch games frequently, and occasionally purchase merchandise or attend matches.
Casual Fan: I watch games occasionally, follow the team’s progress, but do not engage frequently.
Not a Fan: I do not follow this team or sport.

When you purchase Portland Thorns merchandise, who do you most often buy it for?

What is the maximum amount you would spend on limited edition Portland Thorns merchandise created in collaboration with local or niche brands?

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Leisure wear (e.g., hoodies, t-shirts, casual apparel)

Sportswear (e.g., jerseys, activewear)

Limited edition collectibles (e.g., autographed gear, exclusive items)

Limited Edition Fashion (jackets, shoes, bags)

Accessories (e.g., scarves, hats, bags)

How strongly does a Thorns player's endorsement of a brand (like Nike, Alaska Air, Skin by Lovely, etc.) influence your decision to purchase that brand's products?

How much would you be willing to pay for each of the following experiences?

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VIP Seating

Meet-and-Greet Experience

Practice Access at the Training Center

Pre-Game Facility Access

VIP Parking

Premium food & beverage options

If Portland Thorns FC released an official mobile app, which features would you be most likely to use? (Select all that apply)

Checking live scores and match updates
Buying tickets
Accessing exclusive content (e.g., behind-the-scenes, player interviews)
Reading team news
Other (please specify)